Some quotes hit like a neon sign at 2am. You walk past, you glance, and then you stop. This one's from Samuel Johnson, spelled out in stacked grey type on a dark wall of a background. The true measure of a man is how he treats someone who can do him absolutely no good. The word HOW sits in the middle, big and blunt, like a street sign you can't miss. I've been on both sides of that line. The side with nothing to offer and the side holding the cards. The city teaches you fast which one people really are when the lights go out and nobody's watching. Somebody screen-printed this on grey and left the name small at the bottom. Good call. Let the words do the glowing. No filters. No frills. Just type and truth. The type is layered, some words bold, some faint, like a wall where posters got pasted over posters for years. The background is flat charcoal with the faintest gradient. Nothing fancy. That's the point. Read it. Sit with it. Walk home different. Samuel knew. He always knew. #quotes #typography #streetwisdom #wordsofwisdom